What it covers
A plan you can defend line by line in front of the client
Too many plans get assembled from whatever inventory is available and reverse-justified afterwards. That works until someone asks why — usually in the room, usually in front of the client.
- Full plan assembly with costing, flighting and reach modelling
- RFP decks and competitive proposals built for your new-business team
- Audience research and channel selection grounded in real behaviour
- Scenario modelling against budget increases and cuts
- Vendor and partner negotiation support
ImageryWhat you get
Deliverables, not a retainer with vague edges
A costed, flighted media plan
Channel by channel, with the reasoning attached rather than assumed.
An RFP-ready deck
Built in your template, in your voice, ready to present without a rewrite.
Budget scenarios
What the plan looks like at 70%, at plan and at 130% — decided in advance, not improvised.
Partner shortlist and rates
Evaluated, negotiated and ready to execute the moment approval lands.
Is this you?
Three signs this is the gap
Plans get approved and then quietly changed because the numbers did not survive contact with reality.
Your new-business team answers RFPs from a template rather than from a point of view.
A budget change means rebuilding the plan from scratch instead of reaching for a scenario.
Our BI engine — carrying campaign intelligence from the media plan through execution, and routing every line item on results.
Related services
Often taken together with
Campaign Trafficking & Execution
CPM model. We traffic, manage and optimise every campaign — programmatic, social, CTV, audio, display. We never underdeliver, and overdelivery is always on us.
See the service →Social Ads Management
Full social execution across Meta, TikTok, YouTube and LinkedIn — managed end to end under your agency brand, with your clients' KPIs and your reporting template.
See the service →Creative Production
Rich media, high-impact, DCO and interactive units — included at no extra cost when we provide the media. Display, video, CTV, audio and social, ready to launch.
See the service →Have an RFP you need to win?
Send it over. We will tell you honestly whether it is worth chasing.