What we notice from inside the auction

Short, specific notes on formats, audiences and the things that quietly break campaigns. Written for the people who run them.

3 Reasons Holiday Campaigns Targeted to Hispanics Deliver High ROI

Hispanic families celebrate longer and shop across more occasions. Three reasons that adds up to higher return on ad spend.

2 min read · July 2026

The biggest night in Latin music is also one of the year's biggest marketing opportunities. Five reasons to be there.

Millions are binge-watching 60-second serialized stories on their phones. Why early advertisers stand to win.

Every September brands rush in, and on October 15 they disappear. Seven reasons to treat it as a growth strategy instead.

Brands call a month before kickoff, and by then it's over for advertisers. Why big events need a year of planning.

Choosing an audience isn't about excluding people. Seven factors for focusing on the people most likely to care.

Gap's first fully Spanish-language campaign, and what it says about a $3.78 trillion market brands still get wrong.

Roughly monthly. Only when we have something worth the interruption.