Home/Platforms & technology

Platforms & technology

Tech-agnostic, end to end

Buho Plume works agnostically across DSPs based on results. Your tools or ours — we adapt to whatever your agency already uses.

Demand side

The DSPs we activate through

DV360

Amazon DSP

The Trade Desk

StackAdapt

AdForm

Admixer

Sportradar

SSPs, exchanges and data

Magnite Curator

PubMatic

Smadex

Triton

AdsWizz

Equativ

OpenX

Index Exchange

Microsoft

LiveRamp

Digiseg

Conectia TV

And many more…

Buying methods

PG, PMP and open — the right path per goal

We match the buying path to the objective: delivery certainty, curated access, or open-market efficiency.

Programmatic Guaranteed

Fixed price, guaranteed volume on reserved premium supply
Best for must-have placements, CTV takeovers and sponsorships
Delivery certainty for reach and flighting guarantees

Private Marketplace

Invite-only deal IDs at negotiated floors
Curated, brand-safe supply with audience layering
Blends premium access with programmatic efficiency

Product limitations by buying method. Some high-impact and interactive units, certain live-sports and exclusive packages, and select CTV inventory are PG/PMP-only. Guaranteed and takeover formats require PG. Display, OLV, native and audio run across open, PMP and PG.

Our own layer

Three systems we built because nothing off the shelf did the job

These are not products you licence. They are why a senior team can carry this volume without the error rate that normally comes with it.

Platform

Our platform layer. Every DSP, SSP, exchange and DMP connected in one place, working agnostically across platforms based on results.

Internal

BI engine

Our business intelligence engine. Campaign intelligence carried from media plan through execution — specs, dates, tags and constraints — feeding platform routing, planning and optimisation.

Internal

Client dashboard

The live reporting dashboard your clients open, in your branding — delivery, pacing, viewability and every custom KPI, available whenever they look.

Client-facing

Trust & verification

Brand safe and fraud free

Every impression is checked so ads are seen by real people, in brand-suitable environments, alongside appropriate contextual content. Protected Media verified · fraud rate below 3%.