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How we work

An extension of your agency, not a vendor you manage

White-glove, invisible, client-ready and always on. This is what it is actually like to have Buho behind you.

60
Days financing
Of your ad operations
3
Continents
US, LATAM, EU
<1h
Response guaranteed
Email or message
24/7
Always-on monitoring
Overnight and weekends

The engagement

Your AdOps team today. Your in-house team tomorrow. Your call.

We start by running everything. When you decide it is time to build internally, we make that transition seamless. You are never locked in — you are levelled up.

01 · We run everything

Operations

We take the wheel. Media planning, trafficking, optimisation and AdOps execution — all handled by Buho, under your brand, with post-campaign reports and performance write-ups.

02 · Optimise with data

Ad stack + BI

We leverage our full ad stack and Buho Flight, our BI engine, to optimise platforms against your specific KPIs — never one-size-fits-all. Every line item tuned to your margin and client targets.

03 · Build your team

Hire & train

When the metrics say it is time to fly, we supply a top-tier certified team tailored to your business, and train them on your stack, your clients and your processes.

04 · We stay with you

Up to date

Buho stays connected — updating your team on every platform shift, AdTech evolution and new capability. Your in-house team stays sharp because we keep coming back to the nest.

Our commitments

In writing, not aspiration

These are not targets. They are standard operating commitments — every campaign, every client, every time.

<1h
Response time guaranteed — no tickets, no waiting
$0
Extra charge for campaign overdelivery. Ever
0
Campaigns ever underdelivered
100%
Bilingual team on US hours, EN & ES
24/7
Monitoring and support coverage
Free
High-impact and rich-media creative units

Service experience

Reporting your clients will love. A team they will never know exists.

Daily

Daily reporting — included

Full performance breakdowns every morning — impressions, pacing, KPIs. Delivered under your agency brand, ready to forward to clients.

24/7

Real-time performance dashboard

Your team and your clients can access a live dashboard at any time — VCR, viewability, CTR, pacing and all custom KPIs.

<24h

Campaign screenshots

Within 24 hours of any campaign going live, we send screenshots for every active line item. Client-ready accountability from day one.

EN/ES

100% bilingual

Every team member is fully fluent in English and Spanish — on client calls, in emails and in every deliverable.

US

US hours & US holidays

We operate on US Eastern and Pacific hours and follow the US holiday calendar — matching your agency's availability exactly.

24/7

Available around the clock

Outside core hours our team monitors every live campaign overnight and on weekends. Nothing slips.

IO → QA → launch

From IO to launch, QA'd every step

A formal, checklist-driven workflow from insertion order to launch — with a QA-lead sign-off and post-launch reviews.

1

IO received

Kickoff, naming, flight dates, budgets and KPIs confirmed.

2

Setup

Platform IOs and line items, targeting, audiences, PMP/deal IDs, creative.

3

Pre-launch QA

Tags, pixels, brand safety (IAS/DV), creative render and approvals.

4

Launch

QA-lead sign-off, screenshots documented, client notified.

5

Post-launch

12h tag and delivery check · 72h benchmark review and optimisation.

Turnaround, QA and reporting cadence. Typical IO-to-launch is 24–48 hours for standard campaigns, longer for complex multi-format builds. QA follows a formal pre-launch checklist with a QA-lead sign-off, then 12h and 72h post-launch reviews. Reporting: live dashboard 24/7, weekly reports and a post-campaign analysis — or your preferred rhythm.

Commercial models

Two ways to work with Buho

It comes down to one question: do we provide the media, or do you already have it? The commercial model follows from there — and we scope it properly on a call rather than from a price list.

Option 01

Full service

We provide the media.

We plan, buy and run the campaign end to end — inventory and full operation together. High-impact and rich-media creative is included at no extra cost, and we finance your ad operations at 60 days.

  • One CPM covering media and execution
  • Creative production included
  • No markup surprises
Option 02

You bring the media

We run the operation.

Your own DSP seat or your own owned-and-operated inventory — same logic: we do not buy the media. You pay an operations fee for running it, priced by the complexity of the campaign rather than the size of the investment.

  • No media, no markup — you keep the value of your media
  • You keep your seat, contracts and data
  • Billed on validated served impressions

Which model fits, and what it costs, depends on your volume, channels and complexity. That is a twenty minute conversation, not a table on a website.

Get a scoped quote →

Straight answers

The questions you were going to ask on the call

Will our clients ever know you exist?
No. White-label is the default, not an option — your logo on every dashboard, report and client deck. We do not contact your clients and we do not use your name as a reference without written permission.
How does the financing work?
We finance your ad operations at 60 days. The model is funded by the efficiencies we generate, so there are no setup fees and no risk to your agency — you are not fronting salaries or media while you wait for client payment.
What does it cost?
Two models — either we provide the media as a single CPM covering media and operation, or you bring your own seat and pay an operations fee priced by campaign complexity. The number depends on your volume, channels and complexity, so we scope it on a call rather than quoting from a list.
Do you work in our platforms or yours?
Either. We are tool-agnostic and adapt to any DSP, SSP, CRM or project-management tool your agency already uses. Most partners give us seats in their own stack; some prefer we run through ours.
What happens when something breaks at 2am?
Someone is awake and already looking. Outside core US hours our team monitors every live campaign overnight and on weekends, and escalation paths are agreed during onboarding.
What if we want to build the team in-house later?
That is stage three of how we work, and we plan for it. We supply and train a certified team on your stack, your clients and your processes — then stay connected to keep them current. You are never locked in.
Is creative really included?
When we provide the media, yes — rich media, high-impact, DCO and interactive units at no extra cost. When the media is yours, creative production is quoted as a separate creative-services fee.

Let's grow your agency together

Evaluate how much AdOps capacity Buho can add — at zero risk, zero setup cost and zero headcount.

Get in touch →How we work