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Data, targeting & programmatic
Eight targeting dimensions, cookieless by design
Full audience activation, contextual precision for the cookieless web, and closed-loop retail-media commerce audiences — operated by us today, transferable in-house as your first-party maturity grows.
Advanced segmentation
Eight dimensions, layered per campaign
Mobile
Device types, brands, carriers, operating systems, languages, App Ratings, Ad TXT and Device IDs.
Contextual
The world's largest contextual library via Peer39, Equativ and others — brand-safe targeting by category, sentiment and page context.
Geo proximity
High-precision geofences down to 100m radius, AD Maps and location-based audience building.
DMP / SSP / PMP
Full integration with DMPs, SSPs, deal IDs, PMPs and DCO — a unified, interoperable ad stack with no walled gardens.
Dynamic clusters
+200 IAB categories and +220 publisher categories, constantly refreshed for precision targeting at scale.
MUA
Maximize User Awareness — intelligent frequency capping that maximises exposure efficiency without saturating your audience.
First-party data
+30 data partners including Navegg, Tail and Affle — full audience activation from your own first-party assets.
Audience mapping
Understand the audience profile before you bid — richer segmentation signals, intent data and behaviour mapping.
Our data partner · Digiseg
Cookieless household data, at scale
How it works
- Maps all IPs in a country to neighbourhood characteristics — no data collected
- Matches national-statistics data to build 100–500 household neighbourhoods
- Location is discarded — only IPs matched to household traits remain
- Omnichannel: CTV, audio, video, display, native, mobile web and in-app
Why the household
- A stable, highly predictive identifier — no cookies or user IDs
- Demographic: cars, children, income, home type, lifecycle
- Interest segments: streaming, EVs, gaming, vertical-specific
- Truly private — no PII, no personal data
Clean rooms & identity
A privacy-first stack we run today and hand over tomorrow
Data, DMP/CDP & 1P activation
- Preferred data partner: Digiseg — privacy-first household audiences at scale
- Activate first-party data via LiveRamp and DMP/CDP onboarding
- Custom and modelled audiences; segment build, sync and suppression
Clean rooms & identity
- Clean-room-ready workflows for privacy-safe matching — Amazon Marketing Cloud, Google ADH
- Identity via LiveRamp and durable ID frameworks
- Digiseg is tracking-free — cookieless by design
Drive-to-store
Online to offline, measured in real time
Advanced geolocation campaigns
Reach users in specific locations with personalised messages and adjust exposure on real behaviour.
Real-time store-visit measurement
Track daily Uplift Factor and Incremental Visits as the campaign runs.
Location-based audience building
Build audiences on physical location and dwell time, then retarget across digital environments.
CTV-driven store visits
Reach via Connected TV and measure physical store visits — the full loop closed in real time.
Area discovery & geolist tool
Discover points of interest via OpenStreetMaps; geofence radius down to 100m.
Bring us your audience problem
Cookieless, first-party, retail media or footfall — we have run all four.