Hispanic Heritage is not a campaign. It is a growth strategy. Every September, brands rush to launch Hispanic Heritage Month campaigns. Some create beautiful commercials. Others translate existing ads into Spanish. A few partner with Latino creators. Then, on October 15, everything disappears until next year. The problem isn't the intention. It's the timing. For agencies and brands looking for growth, Hispanic Heritage Month shouldn't be viewed as a four-week activation. It s

How to get into the right and relevant campaigns ahead of time

If your are a marketer this guide will help you choose the right target audience.